PHXFW’s Designer of the Year + Model of the Year Editorial Photo Shoot

PHXFW’s Designer of the Year + Model of the Year Editorial Photo Shoot

It’s exhilarating to be exposed to a lineup of talented individuals who are giving their all to accomplish the top challenge within Phoenix Fashion Week (PHXFW). I’m talking about the titles of “Designer of the Year” and “Model of the Year.”  The leading fashion industry event in the Southwest, hosts an Emerging Designer Bootcamp every […]

Arizona Apparel Foundation Local Fashion Designer & Boutique Benefit Sale

Arizona Apparel Foundation Local Fashion Designer & Boutique Benefit Sale

  This past Memorial Day Weekend (May 26 – 28, 2017), the Arizona Apparel Foundation hosted its first “Local Fashion Designer & Boutique Benefit Sale.”  The Arizona Apparel Foundation (AAF) is a non-profit organization located in Tempe, Arizona whose mission is “to provide the knowledge and resources needed to foster Arizona’s fashion industry.” The AFF […]

Gitana Styling Yellow Spring Show With Phoenix Fashion Week

Gitana Styling Yellow Spring Show With Phoenix Fashion Week

  This past March 25th, 2017 we put together a “Yellow” spring trend show for Phoenix Fashion Week’s “Spring Into Style.” This event takes place every spring in Arizona showcasing the hottest spring trends styled by the top stylists in the state. We were humbled to be selected for the show and excited to work […]

Phoenix Fashion Week: An Insider’s Guide

Phoenix Fashion Week: An Insider’s Guide

  If you are an Arizonian (like me) – or a tourist – with a love for fashion, you’ve come to the right place. Phoenix Fashion Week (PHXFW) is expecting more than 6,000 guests this year at the The Talking Stick Resort in Scottsdale and it has prepared an array of events that you cannot miss! […]

Behind the Life of Phoenix Fashion Week Designer Monica Mauro

Behind the Life of Phoenix Fashion Week Designer Monica Mauro

  I met designer Monica Mauro a few months ago during a Fashion Arizona Meetup. I was instantly attracted like a magnet to her booth. I don’t know if it was the beautiful jewelry setup, the sparkle of the druzy stone or her warm and welcoming personality. The fact is we started to talk and we clicked. […]

PHXFW Launch Party Wows The Crowd With 2 Fashion Shows

PHXFW Launch Party Wows The Crowd With 2 Fashion Shows

  This past Thursday, June 9th of 2016 Phoenix Fashion Week (PHXFW) celebrated the designers and models who will be part of the leading fashion event in the Southwest this October 2016. The PHXFW Emerging Designer and Model Launch Party took place at Livewire in Scottsdale, Arizona. The event consisted of two fashion shows. During […]