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One of the very many challenges of being an entrepreneur with a vision is that at some point, you have to manage other people to help you achieve your goal. No woman is an island after all, and it’s certain that no business is an island. But of course, other people are not you. Even an identical twin will have their own sovereign thoughts and personality. For this reason, it takes a great deal of careful and precise communication to make sure you’re understood, and that you can communicate your goals effectively.
Now, there are some aids to use for this approach. Paying someone either a salary or a quote to work to your standards is how you incentivize people to listen to your instructions, an insight known for thousands of years at this point. Yet it’s also about trying to curate a worthwhile policy and set of systems to ensure those you manage behave in the manner you need them to, even when you’re not there to offer direct oversight. This will have a major impact on your brand messaging and how that operates even without you present.
So, in this post, we’ll discuss how to keep your brand message cohesive and consistent, even with these qualifiers in place. Without further ado, please consider:
Unified Visual Identity
A unified visual identity can be achieved through many methods. First is to embrace similar parameters, by keeping similar fonts for your titles and body text no matter if it’s graphic design on a product or website banner, as well as using similar color palettes and ambient backgrounds on your website. If your logo is of a certain style, it can be helpful to render that option across other production methods too. There you can approve changes as part of a reaching-out strategy, instead of falling into it accidentally.
Consistent Tone and Voice
It’s simple to picture but harder to interpret – what is your consistent tone and voice and how does that propagate across posts? Well, put simply, nailing brand voice through the use of a capable copywriter, ensuring your live chat systems emulate this kind of response, and veering away from artificial cadence through AI platforms can all be helpful. It takes a shrewd eye, but by hiring the right professionals and setting up tools correctly, you’ll maintain a consistent standard.
Storytelling Across Platforms
But of course, it’s not just what you sound like or look like that counts, it’s what you say using those tools. Brand storytelling is all about connecting with your audience and including them, making them feel part of your story and as if your success ultimately does benefit them. This isn’t even a sly marketing tactic, many of us have a fond feeling for our local bakery or small business we use often, and that is brand storytelling that has involved us, even subconsciously, over the years. You can achieve this by being transparent, celebrating your customers, or simply remaining a common, dependable presence.
With this advice, you’re sure to keep your brand message consistent and cohesive, even as the years go by.
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