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Pop-up shops present a rare opportunity for businesses. It’s a great way to spread the word about your products in different areas. Your customers also know that the shop is only there for a short time which means they’re more likely to pick up something they like when they see it.
However, it also means that you’ve got one chance to get it right. You have to make the most of the time you have while your pop-up shop is operational. So, how do you make it a success?
Plan Ahead
Running a pop-up shop isn’t something you can just go with the flow with. You need to meticulously plan for each location so you don’t fall short. Know the exact location of your shop and visit the site beforehand if you can.
If you’re outdoors, it’s wise to have some weather contingency plans. How will you keep yourself and your products protected in the rain? Make sure to get the word out to the locals ahead of the event.
Bring Everything You Need
It’s always better to bring more than you need than run out of a popular product. You’ll also need to check you have plenty of paper and bags if you wrap your products for your customers. Check your tap to pay card reader to make sure you have the signal you need to make sales.
You can prepare for every eventuality by bringing an extra employee with you. There will always be unforeseen challenges when it comes to pop-up shops but if you have an extra pair of hands, you’re more likely to resolve problems quickly.
Merchandise Your Stock
Displaying your stock in a pop-up shop should be no different from displaying stock in a brick-and-mortar shop. Your stock needs to be merchandised for maximum effect. It could be the difference between customers stopping to take a look or customers walking by.
Your displays need to be eye-catching and your products need to be attractive to those who stop. Any visual advertisement you use in your pop-up shop should be engaging and thought-provoking to all who see it.
Select Your Products Wisely
A pop-up shop should display a select few of your products as an example of what your business offers. It’s important to select what you sell wisely so customers leave with the best impression of your business. Rather than bringing a small amount of everything, choose a few products that are your best sellers and let them do the talking for you.
Make a Connection
When a customer purchases from your pop-up shop it should be memorable for all the right reasons. Making a connection with your customers is how you will build strong leads for future purchases. Spend as much time as you can with each customer so each experience is a quality one.
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