With so many to-dos, it can be easy to miss the important things that will make a huge difference in our businesses. That’s why we have asked the experts to share their top 5 tips that have helped them run successful fashion businesses. Like us, they’ve all gone through their ups and downs, but somehow have figured out what really moves the needle in their businesses.
Today, Yasmin Perez, a fabulous part-time fashion reseller, will share her tips with us!
Thank you Yasmin 
KNOWLEDGE + RESEARCH
Knowledge and research is my first tip. The more you know about reselling fashion the more you increase your chances of being successful. Narrow down demographics, who are you targeting? Make sure you know your audience and learn what they want. Learn fashion trends and styles pay attention to what those around you are wearing. A quick google research or picking up fashion magazines will help with this.
QUALITY
Quality, is extremely important to any business and reselling it’s no exception. Making sure your inventory is high quality and in great condition. Many people are skeptical about purchasing pre-owned clothing and you want your customer to have a great experience. This means double-checking for any flaws or damage, making sure your items are clean and the best quality possible.
PICTURES
Pictures, make a huge difference and can determine if a buyer will purchase your item. You don’t need a fancy camera or an expensive light kit. You can take great pictures on any smartphone or tablet. I personally use my smartphone. The key to a great picture is lighting it can make all the difference in the world. Natural light will be your best friend. Photograph near a window at peak times to capture the best light.
CONSISTENCY
Consistency, is a contributing factor to becoming a successful reseller. You must actively list new items. The more items you have listed the more likely you are to attract and drive customers to your store. Also, being consistent with your customers meaning listening to them, engaging with them and providing the best possible customer service always.
COMMUNITY
Community, getting to know and getting involved with the reseller community is extremely beneficial. There’s a huge population from all over the country that are on various social media platforms who are willing to share their tips and tricks to help you on your reselling journey. In addition to gaining knowledge from other resellers, you are also bringing exposure to your closet.
BONUS TIP!
Don’t be scared, dive into reselling. Yes, you’ll make mistakes (all top sellers do) but that’s how you’ll learn.
Thank you so much for reading my tips!
My name is Yasmin Perez, I am a part-time fashion reseller, who has a deep passion for fashion and style. I sell quality second-hand clothing that is on-trend and easy to style. I’m obsessed with the fact that I’m able to offer customers beautiful garments and accessories at an affordable price. In addition to selling fashion, I ‘am also helping to reduce our carbon footprint. My inventory comes from thrift stores, giving things second chances and rescuing items from landfills. I mainly sell on Poshmark, but I do sell on other platforms which include Mercari, Offer up, and others.
Instagram – @Yasi.b__
Poshmark – @Yasiprz
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