*This is a contributed post. This post contains affiliate links.*
While e-commerce has taken over the world of shopping for the better, you have to admit that you just can’t beat going to a physical store. There’s that experience that just can’t be replaced. You get help, your questions get answered, you get to feel the clothes, and of course, you get to try them on. The online shopping experience isn’t nearly as seamless.
You can read what the material is, but it’s far different than feeling it. The same goes for how something looks on your body. E-commerce, even for fashion businesses, is here to stay, and this digital transformation is needed. However, with that said, you can’t deny that it could help to have a store.
Now, retail can be a tad bit fickle because you need to constantly have plenty of stock and you need to be in the right location. On top of that, you’re limited to what forms of payment you can accept, like thinking about credit card processing for retail stores, getting paid in cash, and sometimes even checks. But with that said, something more temporary, like a pop-up shop, might be fantastic. In fact, this might be exactly what you need to take your e-commerce to the next level. So, here are some huge reasons why your online fashion business might benefit from a pop-up shop!
You’re Going to Build Brand Awareness
For many brands, building brand awareness is the main reason for opening a pop-up shop. This is because pop-up stores appeal to the “get it while you can” and fear of missing out (FOMO) mentality of consumers. Many companies also use pop-ups to test their products in new markets before committing to the cost of a permanent storefront. This allows them to gauge consumer demand and learn valuable lessons that they can then apply to their digital marketing strategy. At the end of the day, you’re spreading brand awareness, as you can’t target everyone online. So this is the best way to go about it.
It Can Help Build Relationships and Customer Loyalty
While seeing your face online can be powerful, having customers interacting with you in person, and seeing that you’re real, is going to take this to a whole new level. When tried-and-true marketing tactics aren’t working, a pop-up shop can help brands break through and connect with their target market. By providing a unique space that creates buzz and a one-of-a-kind experience, you’ll stand out among the competition.
Consumers are looking for a deeper connection with the brands they love, and pop-up shops can bridge that gap. In fact, 61% of consumers surveyed by Google said they’d prefer to shop at brands that have physical stores. While the experience of shopping there is temporary, at the end of the day, people are getting to meet you, and they’re getting to step inside this store, getting to see what’s available, and so on. It can be powerful.
It’s Perfect for Feedback
Because they carry less financial risk than a permanent store, pop-up shops can be an ideal platform to test products or launch new collections. Plus, people are more inclined to give feedback when going to a physical store than buying something online.
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