Sometimes part of my work as a stylist involves helping clients plan a photoshoot. In the past, only talent (models, actresses and musicians) used to schedule photography sessions with me. Today more and more businesswomen and entrepreneurs are asking for this service.
The reality is that in this day and age, in order to properly market ourselves, one must have professional pictures. So you no longer have to be a celebrity to have a photoshoot. Any and every business man and woman, specially entrepreneurs, are using pictures as part of their marketing strategy to promote their work and message.
Doing a professional photo session allows you to visually show what your business is all about. The pictures tell a story, reflect a lifestyle and show your customers what is possible for them. Pictures also help you relate to your customer in a more personal level. It helps you attract like minded individuals that understand, value and want to achieve the results you provide.
When the concept of your photoshoot aligns with your message and what you do, it can be a very powerful marketing tool.
And while you may assume, the process of putting together a photoshoot for a talent or a business individual may be very different, I have to tell you…not really. Whether I’m working with a public figure or an entrepreneur, they both must go through the same creative and planning process with the same end goal in mind: To properly communicate their message while looking their best. The style of the shoot may be different, but the logistics are basically the same.
If you are in a point in your business where you know a photoshoot is the next right step, don’t fret. It can feel intimidating, but don’t let the details overwhelm you. You can follow these simple principles to stay on track and guarantee your success.
1- Start with the end-goal in mind:
Think about what you want to accomplish. What is your goal? What do you want to achieve with this photoshoot? What is the message you want to send? This will allow you to create a concept, which will help you define what to do, where to do it and how to do it.
2- Look for inspiration:
You have never put a photoshoot together? Look for inspiration. Even me, every time I’m going to do a new photo session I need to do research and get inspired. Every project is different, clients are different, messages are different. Once you have chosen a goal and developed a concept, you can look for ideas that relate to that concept. You want to do something similar to “X”? Start looking at pictures from “X” and put your creativity to work.
3- You don’t know what you don’t know:
Build a team of people that can support you on this journey. You are going to make a business investment, so make sure it is solid. Surround yourself with people who get your vision and can properly convey your message. It is important to work with people you feel comfortable with, who you communicate well with and who know what they are doing.
4- Create a timeline:
Sit and write down a set of steps that will make this photoshoot a reality. Make a list of all the things you need, the people who will be involved, the questions you have, EVERYTHING. You may feel like you don’t know where to start, but that’s okay. Start where you are. Write what you know and get help to do the rest. Remember that to accomplish anything in life you just have to start. In general, professionals may offer to help you plan this process. They will guide you through the whole process to make sure you have an excellent product. We do this at Gitana Styling. We like holding our customer’s hand until the end. We understand that this can be an overwhelming experience and we want to make sure it as simple as possible for you.
5- Do the work:
Follow your timeline and do one thing at a time. If you need help, hire people. If you don’t have the answer to something, ask someone who might. Everything in life is a set of steps, so don’t get frustrated and enjoy the process. After all, a photo shoot should be fun! (and it is!).
For more information about planning a photoshoot, schedule a free consultation with us. We would love to help!